Simple Tips For Professional Property Photos

Getting your property marketing right is vital, and the starting point is with professional images.

With most buyers browsing the internet for properties before they attend a viewing, it makes having quality photos even more important. Essentially, it is your first chance to make a good impression.

Professional looking photos are vital for any type of property, from luxury real estate to lower-end rentals. It will help attract more buyers or tenants and therefore hopefully a higher price.

It doesn’t matter if you’re a beginner or seasoned photography professional, these are the basic tips that need to be applied when taking all property photos.

Having the right equipment

Starting out with quality equipment is the first step to gaining great real estate photos. You don’t need to go crazy buying the latest and greatest gadgets, but you do need a few basics…

Camera

Unfortunately, great photos don’t come from using a smartphone. To get professional looking photos, you need a quality camera. A good starting point is the Canon M3 Compact Camera with a 15-45mm wide angle lens, as it’s affordable and easy to use.

Using the correct lens

There are a variety of lenses available and they all have their place, depending on the kind of photographs you’re taking.

Property photography is about keeping the images wide but realistic, and at the same time capturing as much information as possible. Never use a fish-eye lens or ones that are too wide, they will bend lines and distort rooms.

For real estate photography we recommend using a wide-angle lens. When purchasing a lens for your camera, you will need to know if the camera is a full-frame body or cropped sensor body as this will affect the type of lens you purchase. If you have a full-body camera you will need to use a 16 to 17mm lens. For cropped sensor, use a 12 to 15mm lens.

Tripod

Real estate photography is about precision and clear details – the only way to ensure you get this is by using a tripod. A tripod should be used in all your property photos, reducing the chance of blurred lines or an uneven shot. It also allows you to use the camera’s timer when shooting bathrooms, so you don’t get caught in reflections.

Tripods are also important when using the HDR bracketing photography technique. This is where a photographer takes a photo of the same scene with multiple exposures, then blends the image together to create one well-exposed and detailed photo. It requires the camera to be very still, to reduce the chance of blurring occurring in the image.

Flash

Although most cameras come with a built-in flash, they generally don’t cut it for real estate photography.

Using an external flash is still important, and it is best to use an external sync flash for capturing all the details in an image. A flash also needs to be applied when using the HDR bracketing photography technique, often used by professional photographers.

Setting the scene

All great real estate photos are carefully staged and planned. Good photographers carefully prepare a scene before taking a photo, because they know these small differences can have a huge effect on the final outcome.

If a property already has furniture in it, here are a few small things you can do to prepare a room:

  • Remove clutter like paper work, clothes or any items unnecessary for the photo. Try and make the property look like a display home.
  • Try and reduce the number of personal and religious items visible in a photo. Things like family photos, kid’s toys, bins and magnets on the fridge.
  • Straighten furniture and linen. Creating clean lines can do wonders for a room.
  • Shift furniture to frame an image better or make it appear larger.
  • Open all the blinds and turn on lights. You want as much light in rooms as possible to be able to get the best pictures.

Capturing the scene

Once you have walked through the property, set up the rooms and picked the angles for your shots, it is now time to take your photos. Professional photographers all have set shots they use and know angles that will work, they gain this from years of experience.

To help you, here are a few basic tips for getting photos just right:

Interiors

The important part of interior photography is being able to capture the whole room in one photo and present it in a realistic and appealing way. Here are a few things you need to do to get the best internal photos of a property:

  • Align two corners of the room. Standing in one corner of a room, so you can capture the other three, will enable you to get the widest perspective. If you’re having trouble doing this, try and align the cover of a door or window frame.
  • Use different heights depending on the room. It is best to choose the height on which to shoot a room based on its contents. Kitchens are best to shoot from chest height due to the number of cupboards and benches. Most photos should be shot at eye level as this is how buyers will walk through the property and the photos will match their sight in real life. Ideally, you want to create an image which shows everything in the room, in the most appealing way.
  • Show off nice fixtures. If a bathroom or kitchen has great fittings, make sure these are captured in your image.
  • Open all doors. Always open doors in a home to create a larger feel and display the flow of the property. Opening doors that open onto an outside living area will give the feeling of space. Opening doors creates depth.

Setting the scene

All great real estate photos are carefully staged and planned. Good photographers carefully prepare a scene before taking a photo, because they know these small differences can have a huge effect on the final outcome.

If a property already has furniture in it, here are a few small things you can do to prepare a room:

  • Remove clutter like paper work, clothes or any items unnecessary for the photo. Try and make the property look like a display home.
  • Try and reduce the number of personal and religious items visible in a photo. Things like family photos, kid’s toys, bins and magnets on the fridge.
  • Straighten furniture and linen. Creating clean lines can do wonders for a room.
  • Shift furniture to frame an image better or make it appear larger.
  • Open all the blinds and turn on lights. You want as much light in rooms as possible to be able to get the best pictures.

Capturing the scene

Once you have walked through the property, set up the rooms and picked the angles for your shots, it is now time to take your photos. Professional photographers all have set shots they use and know angles that will work, they gain this from years of experience.

To help you, here are a few basic tips for getting photos just right:

Interiors

The important part of interior photography is being able to capture the whole room in one photo and present it in a realistic and appealing way. Here are a few things you need to do to get the best internal photos of a property:

  • Align two corners of the room. Standing in one corner of a room, so you can capture the other three, will enable you to get the widest perspective. If you’re having trouble doing this, try and align the cover of a door or window frame.
  • Use different heights depending on the room. It is best to choose the height on which to shoot a room based on its contents. Kitchens are best to shoot from chest height due to the number of cupboards and benches. Most photos should be shot at eye level as this is how buyers will walk through the property and the photos will match their sight in real life. Ideally, you want to create an image which shows everything in the room, in the most appealing way.
  • Show off nice fixtures. If a bathroom or kitchen has great fittings, make sure these are captured in your image.
  • Open all doors. Always open doors in a home to create a larger feel and display the flow of the property. Opening doors that open onto an outside living area will give the feeling of space. Opening doors creates depth.

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2019-03-22T13:23:56+00:00

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